You don’t need more marketing.
You need to fix what’s actually not working.
I help founder-led businesses fix the marketing foundations that are costing them growth.
Be honest - is your marketing a little bit lost?
I’m guessing marketing is on your mind a fair bit. You’re doing what you can, posting as much as possible, thinking of ideas in the middle of the night - you know what you want your brand to look and sound like, but you just can’t get it there.
Your messaging feels messier than it should. Your ambition isn’t translating into something people just get. And your competitors are stealing the limelight.
So you hire someone junior to do more of the same. And nothing changes.
Because underneath it all, the foundations are broken. Your brand voice is shaky, your unique proposition sounds like everyone else’s, and yet again you’re still being kept up at night by your marketing. Only now, you’ve committed to a permanent hire who isn’t fixing the problem.
You don’t need more of the same, you need a refresh.
Time, energy and money going into marketing that isn’t working, and it’s costing you.
Your business deserves better. A brand proposition that’s clear and consistent. A strategy that actually gets results. A marketing system that works smarter, not harder.
A brand voice that finally reflects your mission, your energy and your personality. A human-focused brand that stands out from the rest and connects directly with your customers.
That’s exactly what I build.
Stop paying the Confusion Tax
“Income has nearly doubled year on year. The increase in sales is down to the marketing campaign - which is really impressive. We can see that growth day to day and it shows the marketing strategy is working.”
— Managing Director, Purpose-led charityMy experience
Sometimes you just need someone to tell you what's wrong
90 minutes with a Marketing Director | £150 flat fee
You've got a marketing question that's been rattling around for weeks. Maybe it's your messaging, your website, your next campaign, or just a nagging feeling that something isn't landing the way it should.
You don't want a full project. You just need 90 minutes with someone who's seen it all before, can view your business with fresh eyes, will cut straight to the point, and leave you knowing exactly what to do next.
That is exactly why I offer Borrow My Brain.
No commitment. No fluff. Money-back guarantee if it isn't useful.
Results that speak for themselves
Founder-led charity with zero marketing budget
+81%
gross billing increase following brand refresh
481%
recruitment revenue target exceeded with 4 months to go
117%
web traffic increase
+120%
average Linkedin engagement rate increase
+27%
lead gen uplift
Leading global newsbrand
+46%
increase in brand awareness
How I help
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The Brand Fix is the single most valuable investment you can make when it comes to your marketing. This is your north star. This is what every single social media post, website page and newsletter hangs from. If you don’t get this right, nothing else works.
Remember the confusion tax I mentioned earlier? This is the cheat code.
I embed myself into your business, to understand exactly who you are, what you do, why you do it, what you care about. I listen carefully until it’s crystal clear to me why you’re different to your competitors, and why people should choose you.
Then, I become your number one fan and set about creating the roadmap of all roadmaps.
The result? Well, you’ll have a brand voice that your clients and customers actually get, which your team can sing about confidently, and a blueprint for banging the drum noisier than ever. Oh, and sweet, sweet relief. Which is nice.
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You’ve got a cracking brand proposition, you’re confident you stand out from your competitors, you know exactly what to say to sell the business in a client meeting, but you’re still not sure how to creatively promote what you’re doing across your channels.
I’ve got your back.
The strategy sprint is where we take everything from the Brand Fix, and we translate it into marketing strategies which reach your target audiences, hook them and get them to do what you want them to.
You can choose from B2B or B2C, or, if you’re feeling greedy - you can have both (very ambitious).
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Website audiences know what they want, and they expect you to make it as easy as possible for them to find. Like going to the supermarket on a busy Saturday afternoon. Get in, get what you need and get out of there.
But many businesses have a tendency to over-clutter homepages, build one too many pages and speak to multiple audiences at once. Resulting in people hitting the exit button because they just haven’t got the time.
If this sounds familiar, the website refresh is the answer.
I audit your current site, look at exactly what’s working and what isn’t working so well... and give everything a freshen up.
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The retainer is for founders and organisations who want senior marketing thinking in their corner every month - without the cost of a full-time hire.
Strategic direction, so you always know what to focus on and why.
Who am I?
I’m Abbie - a Fractional Marketing Director with 8+ years experience working with some of the world’s leading media and advertising networks, as well as small businesses and charities.
My range of experience means I know what great marketing looks like and I know exactly what’s missing when it isn’t working.
After many years working for big organisations in London and climbing the corporate ladder, I got married, and became a military spouse. As the military community will know, relocations and the many challenges that come with Service life, mean making sacrifices. I decided to say goodbye to the city, and hello to the unknown. Embracing adventure and a way of working that would suit our life better.
Freelancing opened up a world of flexibility, as well as the space to really think about what I want to do next in my marketing career, and who I want to work with.
I now work with small businesses, charities and purpose-led organisations. Helping them to build marketing systems and functions, reimagine strategy, and work smarter not harder.
My favourite type of marketing challenge looks something like: “we have zero marketing budget, a tiny team, we don’t really have any systems in place, can you help us figure it out?”.
It’s incredibly rewarding to apply the expertise I have gained in my career, and help businesses who genuinely will feel the impact from marketing as a growth engine.
My way of working is: build, lead, go. I build what you need, I lead the change and train your team up so you can run it yourselves, and then I go. You get exactly what you need, and like Batman, I fly off to another brand in need. (Does Batman even fly?)
My reason why is simple: when I see a founder take a deep breath of relief because they finally feel like someone’s got their back and their marketing is taken care of, followed by a big smile of excitement because they know things are about to get good. There’s nothing better.
My superpower is my energy. I will always cheerlead the businesses I work with. No problem is too big, together we will solve it, and celebrate the wins.
I do this because I care. Because it’s fun, and because I believe that marketing doesn’t need to feel like such a big weight for business owners, when it is the one thing that will genuinely change everything for you when you get it right.
Let’s Work Together
If you're interested in working with me, complete the form with a few details about you. We'll review your message and get back to you within 48 hours.