Privacy Policy

Last updated June 2026

Here you go:

1. Introduction

This Privacy Policy explains how Abbie Pattison-Cohen, trading as APC Marketing ("I", "me", "my"), collects, uses, stores and protects personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using this website or submitting your personal data via any form on this site, you agree to the terms of this Privacy Policy.

2. Data Controller

The data controller responsible for your personal data is:

Abbie Pattison-Cohen Trading as APC Marketing Email: abbie@apcmarketing.co.uk Website: apcmarketing.co.uk

3. What Personal Data I Collect

I may collect the following categories of personal data:

Identity data — including first name and last name. Contact data — including email address. Professional data — including company name, job title, and industry, where voluntarily provided. Technical data — including IP address, browser type and version, time zone, operating system, and other technology identifiers collected automatically when you visit this website. Usage data — including information about how you use this website and its content.

4. How I Collect Your Data

I collect personal data through the following means:

Direct interactions — when you complete a form on this website to download content, make an enquiry, or book a call. Automated technologies — when you browse this website, certain technical and usage data is collected automatically via cookies and similar tracking technologies operated by Squarespace.

5. Lawful Basis for Processing

I process your personal data on the following lawful bases under UK GDPR:

Legitimate interests — where I have a legitimate business interest in processing your data that is not overridden by your rights, for example following up personally with individuals who have requested content or made an enquiry via this website. Consent — where you have actively submitted your personal data via a form on this website, indicating your willingness to be contacted. Legal obligation — where processing is necessary to comply with a legal or regulatory obligation.

6. How I Use Your Data

I use your personal data for the following purposes:

To fulfil requests for downloadable content or other resources made available via this website. To follow up personally in connection with an enquiry or content request. To improve and maintain this website using aggregated, anonymised analytics data. To comply with legal obligations where applicable.

I will not use your personal data for unsolicited mass marketing, automated email sequences, or profiling. I will not sell, rent, or otherwise transfer your personal data to third parties for their own marketing purposes.

7. Data Sharing and Third Parties

I do not sell or trade your personal data. Your data may be processed by the following third parties acting as data processors on my behalf, each of whom operates under their own GDPR-compliant data processing agreements:

Squarespace Inc. — website hosting, form submission processing, and analytics. Google LLC (Google Workspace) — email communication and associated data storage.

Where these processors are based outside the UK, appropriate safeguards are in place in accordance with UK GDPR transfer requirements.

8. Data Retention

I retain personal data collected via this website for a period of no longer than 24 months from the date of collection, unless a longer retention period is required by law or you have entered into a contractual relationship with me. You may request deletion of your data at any time by contacting me using the details in Section 2.

9. Your Rights Under UK GDPR

You have the following rights in relation to your personal data:

The right to access — to request a copy of the personal data I hold about you. The right to rectification — to request correction of inaccurate or incomplete data. The right to erasure — to request deletion of your personal data, subject to any legal obligations. The right to restrict processing — to request that I limit how I use your data in certain circumstances. The right to data portability — to receive your data in a structured, commonly used format. The right to object — to object to processing based on legitimate interests. The right to withdraw consent — where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact me at abbie@apcmarketing.co.uk. I will respond to all requests within 30 days. If you are unsatisfied with my response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

10. Cookies

This website uses cookies and similar tracking technologies to ensure the site functions correctly and to analyse traffic. You can manage your cookie preferences via the consent banner displayed on your first visit to this website. For further information on the cookies used by Squarespace, please refer to their Cookie Policy at squarespace.com.

11. Security

I take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. However, no method of transmission over the internet is entirely secure, and I cannot guarantee absolute security.

12. Third Party Links

This website may contain links to third party websites. I am not responsible for the privacy practices or content of those sites and encourage you to review their privacy policies independently.

13. Changes to This Policy

I reserve the right to update this Privacy Policy at any time. The date at the top of this page will reflect the most recent revision. Continued use of this website following any changes constitutes your acceptance of the updated policy.

14. Contact

For any questions, concerns, or requests relating to this Privacy Policy or the handling of your personal data, please contact:

Abbie Pattison-Cohen abbie@apcmarketing.co.uk apcmarketing.co.uk