Work

A sample of projects ranging across B2B, B2C, events, website builds, brand proposition and more.

Logo with the letters R, E, and S in navy blue, featuring a red swoosh that curves through the R and E.
A split-screen illustration with the left side showing a phone filled with emojis and icons related to social media and cryptocurrency, captioned 'Influencers... or influence?'. The right side features cartoon robots at computers and a graph with hearts and an upward trend, captioned 'All clicks, no customers... or real brand love?'. Both sides include the phrase 'Right. Now.' in yellow at the bottom.

The Guardian - Right Now

Guardian Advertising needed to remind the market why they were the right place to advertise. I led the relaunch campaign end to end - strategy, art direction, media, email, and press - across five key messages that cut through.

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Yellow background with black text
Blue text with a red swoosh
Two people are having a conversation on stage with a large pink screen behind them displaying promotional content for a podcast. The woman is wearing an orange dress and holding a microphone, while the man is in a black t-shirt and jeans, also holding a microphone. There are plants on either side of the stage, and a striped rug on the floor.
Logo of Publicis Groupe, featuring a stylized golden lion's head with flowing mane, and the words 'Publicis Groupe' in black text below.

The Guardian - Shift Happens

The Guardian is a trusted voice when it comes to culture. My job was to make sure the whole market heard it. I built and led the marketing plan for Shift Happens - a 2,600-person national research study, which turned into a roadshow, a coffee table report, and a campaign that got the Guardian back in the room.

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RFS - Op SPOUSE

The CEO had an idea that could change defence policy. I wrote the positioning, built the narrative from MOD research and data, and took it to market — creating everything needed to pitch at the highest levels of the British Army. It secured a funded national pilot. Launched April 2026.

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The Guardian - Podcast Show

10,000 attendees. One bath of chips. I conceived and produced the Guardian’s activation at the UK’s biggest podcast event - bringing Grace Dent’s Comfort Eating to life as a fully immersive installation and the first live recording for the pod. It sold out.

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Publicis Groupe - Recruitment Marketing

A role created for me by the Global Head of Talent. I built the recruitment marketing function at Publicis Groupe - developing employer brand strategy across major agencies in the network, including Digitas, Saatchi & Saatchi, Leo Burnett, MSL, and Langland, plus many more. From brand audits to content strategy, email marketing and social media campaigns. The function grew, a hire was made to support it, and the work expanded globally - including close collaboration with the New York office.

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Collage of plus-size women in different poses wearing underwear and sports bras, with the word 'undies' written in the center.

RFS - Brand Refresh

RFS had never had a marketing function. The brand was unclear, revenue was under pressure, and nobody could articulate what the organisation did in a way that was easily digestible. I came in part-time, with no marketing budget and no team, and built everything from scratch. The result? Revenue nearly doubled in 12 months.

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Undies - Brand Launch

A founder with a brilliant product and zero brand infrastructure. I built the entire marketing function from scratch - positioning, tone of voice, Shopify website, social strategy, and campaign direction across Instagram and TikTok. Including directing the photoshoot.

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